About Us

Rooted in the vibrant spirit of Hawai‘i, our brand was founded by Desiree Akiona with a vision to celebrate family, culture, and connection through thoughtfully designed apparel. What began as a personal passion has grown into a beloved destination for matching family outfits, swimwear, and accessories that bring people closer together—at the beach, on vacation, or simply in everyday life.As the heart behind every design, Desiree continues to create each collection with care—personally hand-drawing many of our exclusive prints or collaborating with talented local Hawaiian artists. Every piece reflects the soul of the islands and tells a story inspired by heritage, nature, and the joy of togetherness.Today, our journey has become even more meaningful as our entire family is now part of the brand. With Desiree leading the creative vision and her husband joining the business, we are proud to be truly family owned and operated. Every collection we release is a labor of love, created with intention and aloha from our ‘ohana to yours.

We believe that family is everything—and dressing in harmony should be effortless, stylish, and fun. Whether you're planning a special photo moment or just want to match your little ones for a day at the shore, our collections are made to help you celebrate those memories in style.From our ‘ohana to yours—mahalo for supporting our journey.-The Akiona's